DealmakingPayments

Website builder Wix partners with Stripe, HP

Wix, whose cloud-based software enables users to build websites, is entering the paytech arena.

On June 8, the Israel-based company announced the launch of point-of-sale capabilities in partnership with paytech player Stripe and tech giant HP. Wix says the new offering, incorporated into the company’s web platform, enables business owners to securely accept in-store, online and mobile payments.

Business owners, such as fitness studios and beauty salons, that are customers of Wix can choose from several point-of-sale options:

  • The Wix Complete POS Retail Package equips Wix e-commerce merchants that operate brick-and-mortar businesses with HP hardware (terminal, cash drawer, barcode scanner and receipt printer) and a Stripe card reader.
  • The Wix Retail Essential Package includes the HP terminal and the Stripe card reader.
  • Wix Mobile POS supports Bluetooth-enabled transactions on iOS and Android devices in conjunction with the Stripe card reader.
  • An à la carte alternative lets merchants pick and choose hardware.

Wix point-of-sales software is preinstalled on the HP terminal. The software, developed by Wix, comes at no additional cost. 

“The launch of our own POS solution comes at a time when businesses must have the agility to move seamlessly between their online presence and offline POS,” Liat Karpel Gurwicz, head of e-commerce marketing at Wix, said in a news release. “By offering an end-to-end solution, Wix users are able to engage customers and transact across all sales channels and manage their business from one powerful solution.”

Wix POS currently is available to U.S.-based users of the Wix Stores product. Users can accept payments with contactless cards, chip-equipped cards and digital wallets. Transactions are processed at a standard rate in the U.S., with no extra fees charged for processing refunds or chargebacks. 

In the next five to seven years, 50% of anything new built on the internet will be done on Wix.

— Wix CEO and co-founder Avishai Abrahami

Scale

In the first quarter, Wix saw a 31% year-over-year jump in revenue to $304 million. The company forecasts 2021 revenue of $1.28 billion to $1.29 billion. Wix now has more than 200 million users around the world.

Last year, Wix users processed more than $5.4 billion in online transactions through the company’s platform, up 126% from the previous year. To bulk up its e-commerce presence, Wix recently acquired Rise.ai, which provides gift cards, loyalty programs and reward programs to merchants.

“Three months ago, I stated my belief that Wix is becoming the main engine of the internet, and that in the next five to seven years, 50% of anything new built on the internet will be done on Wix,” Avishai Abrahami, co-founder and CEO of Wix, said in a May 12 news release. “We are starting off 2021 in a very strong position and are making strides in achieving these goals. Wix is taking a leading role in facilitating the global shift online and changing the way web presences are built.”

Latest Articles

2022 HousingWire TECH100 Real Estate Honorees HW+
Mar 11, 2022 By

This year’s list of TECH100 Real Estate honorees represent a huge shift in the direction that the real estate industry is heading in. Though real estate may have fallen behind in technological advances compared to other industries in the past, all of that is changing, and this year’s list of Tech100 winners embody that shift. […]

Content from our partners

Log In

Forgot Password?

Don't have an account? Please

Register

Forgot Password

Please enter your registered email address below to receive a password reset link.

Check Your Email

A password reset email has been sent to the email address on file for your account, but may take several minutes to show up in your inbox. Please wait at least 10 minutes before attempting another reset.

Welcome to FinAssist

Go to your inbox and open 'Welcome to FinAssist, your company discovery platform' to get started. You may also skip your inbox and 'Start tutorial'.