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Thirty Capital launches mid-market CRE data management platform

Thirty Capital, a commercial real estate incubator and tech innovator, announced today launching a new platform, Lobby CRE, to bring institutional-grade tools to mid-market operators and investors, according to a press release.

The company says that the release is intended to serve the mid-market segment, which it says is underserved despite accounting for 44% of the commercial real estate (CRE) industry. It says that, due to economic volatility and industry dynamism in 2022, operators that do not have insights into asset performance will be exposed to significant risk.

In order to provide these mid-market players insight into these risks, it says Lobby CRE provides a configurable platform that enables management and leveraging of property and portfolio data to make performance insights more accessible.

“We’re focused in a space that’s been largely ignored by technology companies. We’re giving small and mid-size operators, managers, and owners the same access to data management tools as the big players, as well as the ability to protect their competitive advantage and bottom line without the institutional-grade expense. We built Lobby CRE to be cost-effective, take fewer than 45 days to set up and use, and accelerate insights, action, and trust,” said Anne Hollander, CEO of Lobby CRE.

She added that the platform “reduces exposure through improved situational awareness and decision-making” by breaking down silos and aligning teams, property financials and market data.

The platform was engineered in partnership with more than 30 of Thirty Capital’s clients and is currently used by more than 400 real estate organizations. The company also said that during development Lobby CRE became the trusted platform and partner for data aggregation by the National Apartment Association (NAA) and the Institute of Real Estate Management (IREM).

“After 20 years of investing in and managing commercial real estate assets, we were tired of wrangling spreadsheets, PDFs, and screenshots in the process of trying to understand what’s going on at the property and enterprise level. We looked at existing solutions and talked to other operators and discovered we all had the same problems,” stated Rob Finlay, CEO of Thirty Capital, in the release.

“We found tools that weren’t built by real estate people — they didn’t understand our unique challenges. Recognizing that we had the experience to know what CRE operators need, and the expertise in developing other tech platforms for CRE, we decided to build a solution ourselves,” Finlay said.

In other recent proptech news, Beanstock raised a $12.9 million Series A for its buy-to-let marketplace. MISMO also unveiled its e-Eligibility exchange, powered by Snapdocs, to accelerate industry-wide adoption of digital closings.

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