ProptechFintech

Desana hires former WeWork director as VP of growth

Desana, a Scottish proptech offering hybrid-workspace solutions for businesses, appointed former WeWork director Greg Miley as Vice President of Strategy and Growth, according to Insider UK.

In his new role, Miley will be in charge of Desana’s growth, both in terms of customer acquisition and increasing the number of available spaces on Desana’s global platform.

Miley previously acted as WeWork’s Director of Broker and Agent Development during its largest growth period and was responsible for more than half of sales revenue generated in Europe, Africa and the Middle East.

Prior to that position he also worked in a number of flexible office industry roles, including Head of Business Accounts at Flexioffices and Head of Operator Partnerships at The Instant Group. He also most recently managed workspace startup Kitt, helping the company grow revenues by over 600% during his tenure.

This experience means Miley is well-suited for Desana, which provides companies access to hot desks, meeting rooms, phone booths and collaboration workspaces, and private offices around the world through its hybrid-workspace platform.

“The way people want to work and live has drastically changed, and businesses have had to adapt to ensure they keep their employees happy, retaining and also attracting the best talent,” Miley told Insider.

“While this huge mindset shift has presented a world of new options for the global workforce, it has simultaneously created challenges for businesses who are not yet set up to empower and effectively manage a distributed workforce,” he said, adding: “I truly believe that Desana provides the platform to help businesses adapt to the new way of working and fundamentally create a fantastic employee experience.”

The announcement marks Desana’s first senior hire in its history, and follows the company’s $4 million seed round led by Business Growth Fund, PropTech1 Ventures and Techstart Ventures in June 2021.

“Finding new talent with in-depth knowledge of the office space sector without the embedded status quo thinking is something that we are really prioritizing in our hiring decisions for Desana’s senior leadership team,” Desana CEO Michael Cockburn said.

In other recent proptech news, Japanese office leasing proptech Estie announced raising a $8.75 million Series A. Kansas-based co-living proptech platform HomeRoom also announced its Y Combinator selection.

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