Campaign strategy

A Six-Pillar Campaign Strategy to Help Financial Institutions Achieve Quantifiable Results in a Digital Era 

Studies show easy access to human assistance remains a key customer satisfaction component. However, COVID-19 accelerated a shift in customer preference toward the empowerment of digital channels. With this shift comes a loss of personal interaction with customers throughout the customer journey, making timely and relevant communication more difficult for the institution. Staying “customer-connected” serves […]